Eenadu – No.1 Telegu  Newspaper of India

Eenadu is a highly popular Telegu newspaper published across Andhra Pradesh.  Founded in 1974 by Ramoji Group Eenadu’s rise to the top wasn’t instant. Initially Eenadu struggled to become a daily newspaper as it barely managed to sell 3,000 copies in the entire week. But with time the newspaper’s relentless efforts to shine amongst other helped it fetch a readership around 1, 13, 49,000.

Reasons for popularity:

Eenadu has always been recognized to be a newspaper with strong political opinions. It was the newspaper’s political viewpoints that resulted in a change of Government in Andhra Pradesh.  Regulars of Eenadu also follow the economic and financial columns published on weekdays. A newspaper that was struggling during its initial days has now successfully surpassed Andhra Prabha to become the most read newspaper in Andhra Pradesh.

Growth of advertising in Eenadu:

Eenadu is the third most popular regional newspaper and the tenth most circulated newspaper in the country. Figures like these alone tempt advertisers to book ads in Eenadu newspaper on a regular basis. To add to this Eenadu is circulated in cities like Hyderabad, Chennai, Bangalore, Delhi, Mumbai which means advertisers can reach out to more potential consumers.

Competition:

Telegu newspapers like Andhra Prabha and Sakshi are the two biggest rivals of Eenadu in Andhra Pradesh. Deccan Chronicle and Times of India challenge Eenadu’s total readership on a national level.