Eenadu is a highly popular Telegu newspaper published across Andhra Pradesh. Founded in 1974 by Ramoji Group Eenadu’s rise to the top wasn’t instant. Initially Eenadu struggled to become a daily newspaper as it barely managed to sell 3,000 copies in the entire week. But with time the newspaper’s relentless efforts to shine amongst other helped it fetch a readership around 1, 13, 49,000.
Reasons for popularity:
Eenadu has always been recognized to be a newspaper with strong political opinions. It was the newspaper’s political viewpoints that resulted in a change of Government in Andhra Pradesh. Regulars of Eenadu also follow the economic and financial columns published on weekdays. A newspaper that was struggling during its initial days has now successfully surpassed Andhra Prabha to become the most read newspaper in Andhra Pradesh.
Growth of advertising in Eenadu:
Eenadu is the third most popular regional newspaper and the tenth most circulated newspaper in the country. Figures like these alone tempt advertisers to book ads in Eenadu newspaper on a regular basis. To add to this Eenadu is circulated in cities like Hyderabad, Chennai, Bangalore, Delhi, Mumbai which means advertisers can reach out to more potential consumers.
Telegu newspapers like Andhra Prabha and Sakshi are the two biggest rivals of Eenadu in Andhra Pradesh. Deccan Chronicle and Times of India challenge Eenadu’s total readership on a national level.